What-the-Fluff Festival

The What-the-Fluff Festival

The What the Fluff Festival is an annual celebration held in Somerville, Massachusetts, dedicated to Marshmallow Fluff, a beloved New England treat invented by Archibald Query in 1917. The festival, first organized in 2006, pays homage to this sweet spread and the famous Fluffernutter sandwich, a nostalgic favorite made with peanut butter and Fluff. Each year, the event features a variety of quirky activities, including fluff-themed games, cooking contests, live music, and performances by the "Flufferettes." The festival is known for its whimsical and playful atmosphere, drawing thousands of visitors to Union Square to enjoy the unique local culture and innovation of Somerville​.

DATE: Saturday Sept 21st, 2024 in Union Square.

Fluffy Fun Fact!

Marshmallow Fluff has been made in Lynn, Massachusetts for over 100 years by the family-run Durkee-Mower company.

The Lynn plant continues to produce Fluff today, churning out nine million pounds each year. Half of that Fluff is consumed in New England, where the Fluffernutter sandwich is a lunchbox staple.

BOSTON MAGAZINE

Want more Fluff in Your Life?

Local 149 - South Boston

South Boston restaurant that serves a deep-fried Fluffernutter with Nutella for dessert.

M3 - Somerville

Somerville restaurant that serves a fried Fluffernutter dessert with banana and berry sauce.

EATER BOSTON

The Gallows - South End

South End restaurant that serves a dessert with brûlée-d Fluff on top of layers of chocolate, peanut butter, and caramelized bananas.

Himalayan Kitchen - Somerville

Somerville restaurant that serves Fluff momos, also known as "flufflings," during the Fluff Festival.

The Biltmore - Newton

Home to Devon’s all-time-favorite Fried Fluffernutter!